Emirates Park Zoo & Resort

Monthly IT, Digital Transformation & Operations Report

Building a Resilient Foundation for a Digital-First Guest Experience

Reporting Period 1 - 26 January 2026
Date of Report 26 January 2026
Prepared For Group CEO & Executive Management
Prepared By BetaEdge - Abdallah Emam
Contact abdemam@betaedgetech.com

Executive Summary

During this reporting period, the IT & Digital Transformation team executed a dual-track strategy: stabilizing and securing core operational IT while laying the strategic groundwork for a unified digital ecosystem. Our focus has been on moving from reactive support to proactive, data-driven management and planning transformative guest experiences.

40%
Reduction in walk-in IT requests
60%
PC backup completion
4
Training sessions conducted
12
Key staff trained on new systems

Key Strategic Outcomes Achieved

  • Operational Stability: Implemented foundational systems (Asset Management, Ticketing)
  • Risk Mitigation: Centralized critical data, credentials, and backup processes
  • Strategic Alignment: Successfully aligned digital roadmap with Operations Director
  • Cross-Functional Enablement: Engaged with HR, Marketing, Sales, and Operations as strategic partner

IT Department - Foundational Systems Implementation

IT Inventory & Asset Management

✅ Implemented & Operational

Transitioned from ad-hoc tracking to a systematic, centralized IT Asset Management System.

Category Status Tracking Key Action Impact Metric
Hardware
(PCs, Printers)
In Use / Spare / Scrap Tagged, assigned to user/department, disposal process defined Goal: Reduce loss by 30% in Q1
Network Equipment In Use / Under Repair Mapped to network diagrams for fault isolation Improved Mean Time to Repair (MTTR)
Software Licenses In Stock / In Use Centralized repository with renewal dates Eliminate compliance risk; optimize spend
Critical Spares Spare Parts Dedicated, logged inventory for switches, APs, etc. Reduced downtime for critical failures

Ticketing System Implementation

🔄 Implementation & Training Phase

Professionalizing IT support with measurable SLAs and proper issue tracking.

75% Complete

Training Progress

4 sessions conducted for 12 key staff

Initial feedback indicates significant reduction in informal requests

System Benefits

  • Establish measurable SLAs
  • Identify recurring problems
  • Data to justify IT investments
  • Automated maintenance history

Cross-Departmental Strategic Support

HR Department
Marketing
Sales
Operations
Guest Services

HR Digitization

Digital Exit Portal in development to automate clearance workflows

Partnering with HR Manager Mohamed Kassam on technical recruitment

Formalizing IT asset lifecycle management

Marketing Technology

Azure Migration planning for website and CMS

Implementing Google Tag Manager for data-driven marketing

Collaboration with Melvin Velásquez & Ravand

Sales System Transformation

School Portal business analysis complete

Will allow schools to self-serve with automatic package logic

Integration with Galaxy POS for booking creation

Client Engagement: EasyVet System Optimization

We have initiated collaboration with Dr. Ahmed to optimize the EasyVet system, focusing on:

  • Integration with the unified digital ecosystem
  • Streamlining appointment and patient management workflows
  • Data synchronization with central reporting systems
  • Mobile accessibility for veterinary staff

Next Steps: Requirements gathering session scheduled for first week of February 2026.

Digital Transformation Progress

Project Status Progress Key Milestone Department
Digital Screen Ecosystem Awaiting Budget
30%
CMS Design Complete Marketing
VIP Experience Enhancement Blueprint Phase
40%
Requirements Gathering Guest Services
Visitor Gate Automation Integration Phase
70%
Galaxy POS Integration Operations
School Portal Development Planning
25%
BA Complete Sales
Unified System (Unifin) BRD Development
50%
Stakeholder Interviews All Departments

Infrastructure & Location Planning

Emirates Park Zoo Site Map & Digital Hub Locations

Emirates Park Zoo Map

Digital screen locations, network infrastructure points, and proposed unified system integration hubs

Network Revamp

"Label First" Initiative: All core network switches being labeled

Cabling & Fiber Audit: 40% complete

Hotel Network: Revamp plan scheduled for next month

Server Relocation & DR

Current server room lacks proper cooling and access control

Plan: Relocate to new climate-controlled room

DR Site: Existing room to become live DR site

Recommendations & Required Decisions

Strategic Imperative: The following decisions are required to maintain project momentum and achieve 2026 digital transformation goals.

Priority Item Description Decision Required By Impact
P1 Unified System (Unifin) BRD Approve budget and form dedicated project team Group CEO / CFO Transformational
P1 Network & Server Revamp Approve CapEx for cabling, new server room build, and DR hardware CFO / Operations Director Foundation
P2 Digital Screen Ecosystem Release first-phase budget for CMS and 10 pilot screens Marketing / Operations Director Guest Experience
P2 School Portal Development Approve development quote and 3-month timeline Head of Sales / CFO Revenue & Efficiency

Next Month's Focus (February 2026)

Key Objectives

  1. Finalize and present the comprehensive Unified System BRD
  2. Commence physical network cabling replacement
  3. Complete School Portal functional specification
  4. Conclude Wi-Fi optimization vendor selection
  5. Run "lessons learned" review on ticketing system

Client Engagement

Dr. Ahmed (EasyVet): Requirements gathering session for system optimization

Operations Team: Deep dive on gate automation analytics

Marketing: Finalize digital screen content strategy

Full IT & Digital Transformation Report - January 2026